MARKETING FOR HOSPITALITY AND TOURISM - 4ª EDIÇÃO download

informações de marketing for hospitality and tourism - 4ª edição download

 

 

 

marketing for hospitality and tourism - 4ª edição

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in todays global marketplace. Real-world in focus, it reflects the authors rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

Editora: Prentice Hall - Importados (Grupo Pearson)

ISBN-10: 0131193783

ISBN-13: 9780131193789

Idioma: Inglês

Origem: Importado

Edição: 4

Número de páginas:

Lançamento:1/1/2006

Opção para Download não disponível no momento

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