marketing for hospitality and tourism - 4ª edição
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in todays global marketplace. Real-world in focus, it reflects the authors rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
| Prentice Hall - Importados (Grupo Pearson) |
| 0131193783 |
| 9780131193789 |
| Inglês |
| Importado |
| 4 |
|
| 1/1/2006 |
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